Privacy Policy


updated to EU Reg 2016/679

(European regulation on the protection of personal data)

1) Identification details of the OWNER, manager and the Privacy Officer

The TITLE of the data processing is:

Antonio Matera (from here on OWNER)

Headquarters: borgo tegolaio, Florence, Italy, 50125



2) Introduction


The OWNER takes the user’s privacy seriously and undertakes to respect it. This privacy policy (“Privacy Policy”) describes the personal data processing activities carried out by the CONTROLLER through this site and the relative commitments undertaken by the Company in this regard. OWNER may process the user’s personal data when he visits the Site and uses the services and features present on the Site. In the sections of the Site where the user’s personal data are collected, a specific information is normally published pursuant to art. . 13/15 of EU Reg. 2016/679.

Where required by EU Reg. 2016/679, the user’s consent will be required before proceeding with the processing of your personal data. If the user provides personal data of third parties, he must ensure that the communication of the data to the HOLDER and the subsequent processing for the purposes specified in the applicable privacy policy complies with EU Reg. 2016/679 and applicable legislation.


3) Type of data processed


Visiting and consulting the Site does not generally involve the collection and processing of the user’s personal data except for navigation data and cookies as specified below. In addition to the so-called “navigation data” (see below), personal data voluntarily provided by the user may be processed when the user interacts with the functionality of the Site or requests to use the services offered on the Site. In compliance with the Privacy Code, OWNER may also collect the user’s personal data from third parties in the performance of its business.


4) Cookies and navigation data


The Site uses “cookies”. By using the Site, the user consents to the use of cookies in accordance with this Privacy Policy. Cookies are small files stored on the hard disk of the user’s computer. There are two macro-categories of cookies: technical cookies and profiling cookies.


Technical cookies are necessary for the proper functioning of a website and to allow user navigation; without them, the user may not be able to view the pages correctly or use some services.


Profiling cookies have the task of creating user profiles in order to send advertising messages in line with the preferences expressed by the user while browsing.

Cookies can also be classified as:

_ “session” cookies, which are deleted immediately when the browser is closed; _ “persistent” cookies, which remain in the browser for a certain period of time. They are used, for example, to recognize the device that connects to a site, facilitating authentication operations for the user;

_ “own” cookies, generated and managed directly by the manager of the website on which the user is browsing;

 _ “third party” cookies, generated and managed by parties other than the manager of the website on which the user is browsing.


5) Cookies used on the site


The Site uses the following types of cookies:

1) own, session and persistent cookies, necessary to allow navigation on the Site, for internal security and system administration purposes;

2) third-party, session and persistent cookies, necessary to allow the user to use multimedia elements on the Site, such as images and videos;

3) persistent third-party cookies used by the Site to send statistical information to the Google Analytics system, through which the OWNER can perform statistical analysis of accesses / visits to the Site. The cookies used exclusively pursue statistical purposes and collect information in aggregate form. Through a pair of cookies, one of which is persistent and the other of session (expiring when the browser is closed), Google Analytics also saves a register with the start times of the visit to the Site and exit from the same. You can prevent Google from detecting data via cookies and subsequent data processing by downloading and installing the browser plug-in from the following address:

4) persistent third-party cookies used by the Site to include the buttons of some social networks (Facebook, Twitter and Google+) on its pages. By selecting one of these buttons, the user can publish the contents of the web page of the site he is visiting on his personal page of the relevant social network

The Site may contain links to other sites (so-called third party sites). OWNER does not perform any access or control over cookies, web beacons and other user tracking technologies that may be used by third party sites that the user can access from the Site; OWNER does not carry out any checks on the contents and materials published by or obtained through third party sites, nor on the relative methods of processing the user’s personal data, and expressly disclaims any related liability for such eventualities. The user is required to check the privacy policies of third party sites accessed through the Site and to inquire about the conditions applicable to the processing of their personal data. This Privacy Policy applies only to the Site as defined above.


6) How to disable cookies in browsers

If you wish, you can also manage cookies directly through your browser settings. However, deleting the cookies from the browser could remove the preferences you have set for the site, so it would be advisable for you to periodically visit this page to recheck your preferences 

7) Retention of personal data

 Personal data are stored and processed through IT systems owned by the OWNER and managed or by third party suppliers of technical services; for more details, please refer to the section “Accessibility of personal data” below. The data is processed exclusively by specifically authorized personnel, including personnel appointed to carry out extraordinary maintenance operations. Personal data will be kept for the duration of the contract and after the end of the contract in order to fulfill the OWNER’s legal obligation, including claims for any complaints, in accordance with applicable law, and therefore will be deleted or made anonymous.

If we consent to the processing of our products and services for direct marketing purposes after the contract has expired, we will process the data until consent is revoked.


8) Purposes and methods of data processing

 OWNER may process the user’s common and sensitive personal data for the following purposes: use by users of services and features on the Site, management of requests and reports from their users, sending newsletters, management of applications received through the Site, etc

Furthermore, with the additional and specific optional consent of the user, DATA CONTROLLER may process personal data for marketing purposes, i.e. to send the user promotional material and / or commercial communications relating to the Company’s services, at the addresses indicated, both through traditional methods and / or means of contact (such as, paper mail, telephone calls with operator, etc.) and automated (such as, communications via internet, fax, e-mail, sms, applications for mobile devices such as smartphones and tablet-cd. APPS-, social network accounts – e.g. via Facebook or Twitter-, phone calls with automatic operator, etc.).

Personal data are processed both in paper and electronic form and entered into the company information system in full compliance with EU Reg. 2016/679, including the security and confidentiality profiles and inspired by the principles of correctness and lawfulness of processing. In accordance with EU Reg 2016/679, the data are kept and stored for the time necessary to achieve the purposes for which they are processed and in any case for as long as you decide to be registered on our website.


9) Security and quality of personal data


OWNER undertakes to protect the security of the user’s personal data and complies with the security provisions provided for by the applicable legislation in order to avoid data loss, illegitimate or illicit use of data and unauthorized access to the same, with particular reference to Technical Regulations regarding minimum security measures. In addition, the information systems and computer programs used by the OWNER are configured in such a way as to minimize the use of personal and identification data; these data are processed only for the achievement of the specific purposes pursued from time to time. OWNER uses multiple advanced security technologies and procedures to promote the protection of users’ personal data; for example, personal data are stored on secure servers located in places with protected and controlled access. The user can help OWNER to update and keep their personal data correct by communicating any changes relating to their address, their qualification, contact information, etc.


10) Scope of communication and data access

 all subjects whose right of access to such data is recognized by virtue of regulatory provisions;

to our collaborators, employees, as part of their duties;

to all those natural and / or legal persons, public and / or private when the communication is necessary or functional to the performance of our business and in the manner and for the purposes illustrated above;


11) Nature of provision of personal data


The provision of some personal data by the user is mandatory to allow the Company to manage communications, requests received from the user or to contact the user himself to follow up on his request. This type of data is marked with the asterisk symbol [*] and in this case the provision is mandatory to allow the Company to follow up on the request which, failing that, cannot be processed. On the contrary, the collection of other data not marked with an asterisk is optional: failure to provide it will not entail any consequences for the user.

The provision of personal data by the user for marketing purposes, as specified in the “Purpose and methods of processing” section is optional and refusal to provide them will have no consequence. The consent given for marketing purposes is intended as extended to the sending of communications made through both automated and traditional methods and / or means of contact, as exemplified above.


12) Rights of the interested party


12.1 Art. 15 (right of access), 16 (right of rectification) of EU Reg. 2016/679

The interested party has the right to obtain from the DATA CONTROLLER confirmation of whether or not personal data concerning him is being processed and, in this case, to obtain access to personal data and the following information:

a) the purposes of the processing;

b) the categories of personal data in question;

c) the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular if they are recipients of third countries or international organizations;

d) the retention period of the personal data envisaged or, if this is not possible, the criteria used to determine this period;

e) the existence of the data subject’s right to ask the DATA CONTROLLER to correct or delete personal data or limit the processing of personal data concerning him or to oppose their processing;

f) the right to lodge a complaint with a supervisory authority;

h) the existence of an automated decision-making process, including profiling and, at least in such cases, significant information on the logic used, as well as the importance and expected consequences of such processing for the data subject.


12.2 Right pursuant to art. 17 of EU Reg. 2016/679 – right to cancellation (“right to be forgotten”)

The data subject has the right to obtain from the DATA CONTROLLER the cancellation of personal data concerning him without undue delay and the DATA CONTROLLER has the obligation to cancel the personal data without undue delay, if one of the following reasons exists:

a) the personal data are no longer necessary with respect to the purposes for which they were collected or otherwise processed;

b) the interested party revokes the consent on which the processing is based in accordance with Article 6, paragraph 1, letter a), or Article 9, paragraph 2, letter a), and if there is no other legal basis for the processing ;

c) the interested party opposes the processing pursuant to Article 21, paragraph 1, and there is no legitimate overriding reason to proceed with the processing, or opposes the processing pursuant to Article 21, paragraph 2;

d) the personal data have been unlawfully processed;

e) personal data must be deleted to fulfill a legal obligation under the law of the Union or of the Member State to which the DATA CONTROLLER is subject;

f) the personal data were collected in relation to the information society service offer referred to in Article 8, paragraph 1 of EU Reg. 2016/679

12.3 Right referred to in art. 18 Right to limitation of treatment

The interested party has the right to obtain from the DATA CONTROLLER the limitation of the processing when one of the following hypotheses occurs:

a) the data subject disputes the accuracy of personal data, for the period necessary for the DATA CONTROLLER to verify the accuracy of such personal data;

 b) the processing is unlawful and the interested party opposes the deletion of personal data and instead requests that its use be limited;

c) although the DATA CONTROLLER no longer needs it for processing purposes, the personal data are necessary for the data subject to ascertain, exercise or defend a right in court;

d) the interested party opposed the processing pursuant to Article 21, paragraph 1, EU Reg. 2016/679 pending verification of the possible prevalence of the legitimate reasons of the DATA CONTROLLER with respect to those of the interested party.

12.4 Right referred to in Article 20 Right to data portability

The interested party has the right to receive in a structured format, commonly used and readable by an automatic device, the personal data concerning him provided to the DATA CONTROLLER and has the right to transmit such data to others without impediments by the OWNER of the treatment.


13) Revocation of consent to treatment

 The interested party has the right to revoke the consent to the processing of your personal data, by sending a registered letter with return receipt to the addresses described in point 1) of this document accompanied by a photocopy of his identity document, with the following text: consent to the processing of all my personal data >> or via certified e-mail or certified e-mail. At the end of this operation, your personal data will be removed from the archives as soon as possible.

If you wish to have more information on the processing of your personal data, or to exercise the rights referred to in point 7 above, you can send a registered letter with return receipt to the addresses described in point 1) accompanied by a photocopy of your identity document. Before we can provide you, or change any information, you may need to verify your identity and answer some questions. An answer will be provided as soon as possible.

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